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How David Gets PR

A lot of people are asking me about publicity and how I get into so many leading magazines in my field on a regular basis, such as Selling Power, Sales and Marketing Management, Business 2.0, and Entrepreneur.The answer is simple - I use PRLEADS!

http://snipurl.com/visitprleads

How does it work? 5 times a day, an email exactly like the one copied in below lands in my inbox. If I see something where the reporter could benefit from my expertise, I craft a short response with 3-5 points to share about the topic and a short bio on me. About half the time, I get a call or an email back and the result is that my name appears in print! Pretty amazing.

And PRLEADS owner Dan Janal helps youget underway and trains you in exactly what to say and how to say it as you respond to your first few leads!Check it out for yourself - it'll be the best money you everspend on growing your business!

http://snipurl.com/visitprleads

[Please do not respond to the leads below - those stories have been written and filed long ago!]

PROFNET SEARCH Jun 27, 2006 Sent at 01:06 PMEDT

David Newman, PR LEADS 2:Here are your ProfNet Search queries and other postings.

1. TODAY/LABOR: Chicago's Minimum Wage -- Daily Herald (US/IL)
2. TODAY/MARKETING: Marketing Tools Online -- United Press International (US)
3. BOOSTER: eBay Trading Assistant -- Entrepreneur's StartUps (US)
4. BUSINESS: Collecting from Deadbeat Customers -- Forbes.com (US)
5. BUSINESS: Niche Businesses -- Baltimore Sun (US)__________**

1. TODAY/LABOR: Chicago's Minimum Wage -- Daily Herald (US/IL)We're doing a story on Chicago's $10 minimum wage (with $3 an hour benefits) proposal for big box retailers. We're looking for analysts. The Daily Herald is the third largest newspaper in Illinois, covering metro-Chicago. No phone calls, please.Monitored by eWatchNeed leads by: 03:00 PM US/Central JUN 27>>> Michael Comerford [mcomerford@dailyherald.com] Fax: 847-427-1301 __________**

2. TODAY/MARKETING: Marketing Tools Online -- United Press International (US)I'm looking for sources who can discuss the latest marketing tools and techniques being used on the Internet. What tools are being used to measure audience and awareness? Or to market more effectively? See the URL provided for an example of our sourcing requirements. No phone calls, please.Monitored by eWatchNeed leads by: 07:00 PM US/Central JUN 27>>> Gene Koprowski [journalist3@aol.com] URL: http://www.washingtontimes.com/upi/20060626-092227-4555r.htm __________**

3. BOOSTER: eBay Trading Assistant -- Entrepreneur's StartUps (US)I'm still looking for an eBay Trading Assistant who is at the Gold level or above, to interview for an upcoming article on getting started on eBay. No phone calls, please. I'm a freelancer. For more on this journalist: http://mediainsider2.prnewswire.com/profiles/search_detail_ind.cfm?id=910Need leads by: 06:00 PM US/Eastern JUN 28>>> Marcia Layton Turner [mlturner@rochester.rr.com] URL: http://www.entrepreneur.com/mag __________**

4. BUSINESS: Collecting from Deadbeat Customers -- Forbes.com (US)How do you write up contracts to make it easier to collect from customers? What are strategies for collections? Should it be outsourced? How can you spot trouble customers? I'm looking for companies and experts. This is for my Forbes.com column. No phone calls, please.Monitored by eWatchNeed leads by: 10:00 PM US/Eastern JUL 01>>> Tom Taulli [tom@taulli.com] URL: http://www.forbes.com __________**

5. BUSINESS: Niche Businesses -- Baltimore Sun (US)How do entrepreneurs of small, niche businesses, such as snowball stands, maintain profit, especially when the business is so dependent on outside factors, such as the weather?Need leads by: 09:00 PM US/Eastern JUN 28>>> Tyeesha Dixon [tyeesha.dixon@baltsun.com] Phone: 410-332-6415

ProfNet is an exclusive service of PR Newswire.

http://snipurl.com/visitprleads

July 14, 2006 in David's Marketing Blurbs | | Comments (0)

Tap the marketing counter-trend

From Entrepreneur Magazine:

1. Tap the countertrend. For every trend, there's a potentially lucrative countertrend waiting to be noticed. (For example, consulting - and UNCONSULTING)

2. Eat off the big guys' plate. Trend agency Trendwatching.com coined the term "feeder business" for companies that feed off giants like Amazon or eBay.

3. Switch the niche. Take a tried-and-true product or service meant for one market, tailor it to a different market, and marvel at why you didn't think of it before.

4. Borrow a business model. Charging members a set monthly fee to borrow an unlimited number of DVDs by mail worked for Netflix. No wonder smart entrepreneurs have since "borrowed" Netflix's business model to use in other industries. Is there a smart concept you could borrow?

May 31, 2006 in David's Marketing Blurbs | | Comments (0)

Becoming a marketing professional

From coach Michael Neill's newsletter that came across my inbox this morning:
***
How do you know if you are approaching an area of your life as an amateur or a professional?

Here are a few of the ways I’ve discovered so far:

1. Amateurs work when they feel like it; professionals work to a schedule.

2. Amateurs do it because they love it; professionals do it because they’ve decided to do it (although they may well love it, they recognize there are times when they will likely hate it as well).

3. The amateur is committed to their own well-being; the professional is committed both to continual learning and producing results – looking after the goose while producing plenty of golden eggs.

The fact is, investing in the professional approach pays consistent dividends. Most things in life will succumb to the simple act of putting in the hours, day after day after day until the hours have become days, the days weeks, months, and years and you have developed a previously undreamed of capacity for excellence.

Though some days will always go better than others, for the professional, every day has the potential for greatness.
***
David's take: As I say in my talks to both entrepreneurs and corporate insiders - Start with zero every day. Assume nothing. Put fresh targets on your radar daily. Produce work WORTH PAYING FOR every day.

This is a marathon, not a sprint! Professionals are equipped for this... amateurs are surprised by it.

May 31, 2006 in David's Marketing Blurbs | | Comments (0)

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